Storyboards created for various KMART campaigns highlighting homewares, seasonal apparel, gifts and toys for children and pets.

I worked closely with director Tom Pollard to imagine exciting compositions and dynamic transitions that guided viewers through a fluid world free of backgrounds. With so much movement, it was important to clarify the shots and keep them in order. Storyboards simplified the readability of the spot, so that everyone could be on the same page before heading to shoot.

Creative: Clemenger BBDO

Production: MADE THIS Melbourne